The Advertising Standards Agency (ASA) have finally lost patience with budget airline Ryanair and have reported them to the Office of Fair trading (OFT) over what are considered "a catalogue of breaches" of advertising codes. It seems that the ASA have found Ryanair in breach of rules seven times over two years.
The Director General of the ASA said: "It is very disappointing, but absolutely necessary, that we have had to take this course of action. The ASA have given Ryanair every opportunity to put it's house in order and ensure that it's advertising adheres to the code."
He added: "We would prefer to work with advertisers within the self-regulatory system rather than call in a statutory body, but Ryanair's approach has left us with no option but to refer them to the OFT."
Well then, another good reason for me to avoid using them.
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